5 Expert Tips For Selling Your Luxury Home

5 Expert Tips For Selling Your Luxury Home With Ease

Putting your luxury home up for sale can be a daunting task if you don’t know how to attract the right buyers.

It’s no secret that a gorgeous luxury home is going to attract attention once it’s listed, but getting the attention of the right buyer will help you sell your home quickly and easily.

When it comes to non-luxury homes, there are plenty of effective ways to find eligible buyers, but real estate is not one-size-fits-all.  To sell your house as quickly as possible, you must make sure you use the correct approach for finding luxury buyers.

Here are 5 tips all luxury homeowners should follow when preparing to sell their homes:

1. Find a neighborhood realtor who specializes in luxury homes

One of the biggest mistakes a luxury homeowner can make when it’s time to sell is hiring the wrong realtor.  While it’s true that a realtor who doesn’t specialize in luxury homes may be able to sell your home quickly, your chances of finding the right buyer are much higher when you work with a luxury realtor who’s familiar with your neighborhood.

A local realtor who specializes in luxury homes will have a better understanding of the luxury market than a general realtor could.  In addition, realtors who are known for working in the luxury space offer the advantage of having connections that can help find a buyer for your home even if you choose to be discreet in your marketing methods.

Speaking of marketing, luxury realtors a great resource for marketing your home, because they’re more familiar with the intricacies of luxury home amenities that are uncommon in non-luxury homes.

In addition to marketing the house itself to the right kind of buyers, a luxury realtor will be able to effectively market the high-end design features that your ideal buyer is most interested in.

2. Identify features that make your home unique

Every luxury home has some unique qualities that are sure to stand out to buyers.  Don’t miss the opportunity to attract a great buyer; whether you choose to market the property online or offline, emphasizing your home’s unique features is crucial for selling a luxury home.

An experienced luxury realtor can help you identify your home’s top selling features, based on current market demands and expectations.

Whether it’s the exquisite spa-like bathroom, a breathtaking gourmet kitchen, a high-tech security system, or a myriad of other impressive features, your realtor can help you pick out the best features to emphasize when marketing your luxury home.

3. Identify who your ideal buyer is

 One of the most effective ways to find the right buyer is to work with your realtor on creating a so-called profile of him or her.  This is a classic sales tactic that’s effective for selling just about anything, and luxury homes are no exception.

Now that you’ve figured out what features make your home unique, the next step is to determine what kind of person is most attracted to those features.  For example, a home with a temperature-controlled wine cellar will likely attract a buyer who appreciates fine wines and enjoys hosting lavish events.

Generally speaking, a person buying a luxury home will be willing to pay more for a home that caters to their tastes.  Make this step one of your first priorities after you’ve chosen a realtor to work with.

Aside from identifying how to market to your buyer, you must also consider where you’ll market to your buyer.  For instance, using print ads to market your house may not be the best option if your ideal buyer is a techie who’s more likely to search online for homes for sale.

Again, an experienced realtor who’s familiar with marketing to people buying luxury homes is an excellent resource for you as a seller.

4. Pay close attention to other luxury homes for sale in your area

 Scoping out other luxury homes for sale in your area is equally as important as creating a profile of your buyer.  You can think of the other listings as your competition, in a way.

While comparable listings will inevitably impact your own asking price, you can still leverage your home’s unique features and their appeal to your buyer when setting your asking price.

A neighborhood realtor can help you determine the right asking price by focusing on how your home compares to nearby listings in terms of size and amenities.

Again, keep in mind that somebody buying a luxury home will not necessarily choose a lower-priced house over yours if your home has more desirable features.

5. Invest in staging and a professional photographer

Staging your home appropriately can help make a great impression with potential buyers.  Not to mention, hiring a professional photographer after staging will help you to market your home more effectively online with high quality still shots and/ or a video tour.

While it’s certainly not necessary to stage every room, it’s generally a good idea to at least stage the living room, kitchen/ dining area, master bedroom, and the master bathroom.

When selling a luxury home, you’ll also want to make sure your staging compliments the home’s selling features.  If, for example, a spa-like master bathroom is a major selling point of your home, you can stage this room by hanging up a fluffy white robe and arranging candles on the vanity, in order to emphasize the relaxing feel of the home.

By now, you can see how just a few strategic steps can make a huge impact on your ability to find the right buyer.  For more information on how to sell your luxury home, contact me today!

7 Helpful Reminders For Viewing Luxury Homes For Sale

7 Helpful Reminders For Viewing Luxury Homes For Sale

Buying a luxury house is an investment like no other.  When you’re looking at luxury homes for sale, you’re not only looking for a house; you’re looking for a home that provides comfort, space, and tranquility in excess.  You’re looking for your new sanctuary.

There are several important factors to keep in mind when you’re looking for this sanctuary.  Here are 7 helpful tips you can use to make sure your search is smooth and successful:

1. Hire an accountant if you don’t already have one

Understandably, the process of financing a luxury home is unlike that of taking out a traditional mortgage.  Lenders will require information beyond your income and assets in order to determine your eligibility, which means you’ll need to provide extensive documentation on your financial situation.

An experienced accountant can help you gather the materials and paperwork you’ll need, while guiding you through the process of applying for financing.

Having an accountant will also prove beneficial when you’re ready to start viewing homes, as some luxury homeowners will require proof of your financial standing before you can even visit their properties.

2. Start your luxury home search online to decide which houses you’d like to visit

Because luxury home sellers often invest in professional photographers, your realtor can help you find high quality photos and even virtual video tours of luxury homes in your desired neighborhood.

These resources can provide a great starting point for your home search, but of course, always take the time to schedule an in-person visit to any property you’re considering.

3. Work with a local realtor who knows the neighborhood

Working with local realtors is a great way to find out as much information on a neighborhood as possible.

When it comes to luxury real estate, working with local realtors is more important than ever, as some luxury listings may not be widely known about.  A local realtor is likely to have connections in the area that can help you identify luxury listings that aren’t heavily advertised.

4. Research the local market ahead of time

Buying a luxury property doesn’t mean you can’t still negotiate!

Talk to your realtor to learn more about recently sold homes in the area.  Consider how the house you’re interested in compares to those that have recently sold in terms of not only size, but other key features such as style and amenities, too.

Knowing the prices and important selling features of these homes will allow you to determine a strategic offer for the home you’re interested in.

5. Make sure to have the home properly inspected

 When buying a luxury home, you’ll need a more thorough inspection than a typical home buyer.  In addition to all of the typical inspection points (i.e., HVAC, plumbing, electrical, roof, insulation, foundation, etc.), make sure your inspector also assesses any extra amenities that come with the home.

Features such as in-ground pools, spas, outdoor fountains, lawn irrigation systems, or automatic awnings are all common among luxury houses, and are factored into the list price as well.

It’s in your best interest as a buyer to make sure these features are working correctly and safe to use.  Of course, if there are any issues with the home’s features, you’ll need to discuss these with the seller, and adjust your offer accordingly.

6. Consider your privacy and security

 Although luxury neighborhoods are generally private and safe places to live, never take your home’s or your family’s security for granted.

When viewing a luxury home for sale, always ask if there are any existing security systems in place.  You may find listings that have a home alarm system or security cameras around the perimeter with a corresponding “command center” to view the live feeds.

For homes that do not have security systems, consider the cost of installing one for added protection when you move in.  This is a critical step for all homeowners, and should not be overlooked!

7. Always think about the future and don’t be afraid to ask questions!

 Many luxury houses offer beautiful views or quiet neighborhoods, but quiet neighborhoods don’t always stay that way.  Ask around to find out about any potential plans to develop the neighborhood further, so you’re not blindsided by construction after you’ve already moved in.

Once again, working with a local realtor is a great way to find the information you’re looking for, but you can also place a call to the town for confirmation.

Buying a luxury home is an investment, but it’s also an exciting new beginning.

Your sanctuary is out there, and now it’s time to go find it!  For more information on luxury homes for sale in the Houston area, contact me today!